As a broker, it's very important to monitor your agents' production on a consistent basis. Trends of production not only
assist in determining financial aspects of the company, but also training, marketing and recruiting. Because of the amount
of data that is involved with real estate transactions, it can be daunting to pull that information together on a regular basis.
Having immediate access to reports gives the broker the flexibility to not only meet on a regular basis, but at a quick glance
when having a last minute meeting with an agent.
Business planning for an agent can tend to be a bit overwhelming, but the most successful agents are committed to the
process consistently. Providing them reports on their production allows them to not only plan for their business, but
monitor the results throughout the year in order to adjust plans if necessary to achieve their goals.