Dudum and Loft47 discuss the challenges brokerages face when transitioning to new software, particularly after negative experiences with previous products that over-promised and under-delivered. Many brokerages are hesitant to trust new solutions, feeling burned by past failures. However, the support and training provided by Loft47 are highlighted as exceptional, contributing to a more confident user experience. Tracey, from Dudum, appreciates the system's user-friendliness, seamless integration with existing tools like SkySlope, and reliable accounting data, which contrasts sharply with issues faced with previous software. While agent engagement is improving, there is still a need for better reporting capabilities. Overall, the brokerage values Loft47’s responsive support and partnership approach, emphasizing trust and collaboration as key factors in their satisfaction with the product.

Current Size: Dudum has about 350 agents across five offices in the Bay area in Northern California.

Previous Product Struggles: The brokerage had challenges with previous software that over-promised and under-delivered, leading to a lack of trust in new solutions.

Key Benefits:

Positive Experience with Loft47: The training and ongoing support from Loft47 are highly valued, setting it apart from previous experiences.

Ease of Use: The new system is user-friendly and efficient, allowing for quick and easy processing of deals, which saves time.

Accounting Integration: Loft47’s integration with accounting software has been smooth, unlike previous products that caused errors and additional work.

Agent Engagement: Agents are gradually becoming more engaged with the new system, which offers better interaction than prior software.

Reduced User Error: The system's design minimizes user error, which helps prevent costly mistakes in transactions.

Trust and Recommendations: The decision to switch was influenced by trusted recommendations from other brokerages and accountants.

Reporting Needs: While reporting capabilities need improvement, plans to use Google Data Studio may address this.

Support Importance: Immediate and effective support is crucial, and Loft47 provides this level of service, which was lacking in previous experiences.

Partnership Approach: The relationship with Loft47 is viewed as a partnership rather than a simple customer-vendor dynamic, emphasizing mutual support and trust.

Melanie from Regal Realtors discussed the company's growth and their transition to the Loft47 platform. Regal Realtors, an independent family-owned brokerage founded in 1991, expanded from 40 agents in 2014 to over 200 by 2023. Before adopting Loft47, they used Dotloop for transaction management and QuickBooks for accounting, but manual data entry became inefficient as they grew. Seeking a streamlined solution, Melanie chose Loft47 for its integration with both Dotloop and QuickBooks, which significantly improved efficiency, especially with managing agent payments. Since adopting Loft47, the brokerage has continued to scale, with Melanie praising the platform for freeing up her time to support agents and manage other departments. She also commended Loft47’s customer support team for their responsiveness and reliability. While minor glitches occur occasionally, Melanie remains satisfied with the service and has already recommended it to others.

Background: Regal Realtors, an independent brokerage founded in 1991, is family-owned. It grew from 40 agents in 2014 to over 200 agents by 2023.

Challenges Before Transition: Before switching to Loft47, Regal Realtors used Dotloop for transaction management and QuickBooks for accounting. However, manual data entry and Google Sheets became cumbersome as the brokerage expanded.

Key Benefits:

Transition to Loft47: Melanie sought a more efficient system to handle commissions, payments, and operations. She found Loft47 through Dotloop and liked its integration with QuickBooks, simplifying processes like paying agents quickly. Loft47's interface and branding also appealed to her.

Results of the Change: The implementation of Loft47 significantly streamlined operations, reduced time spent in QuickBooks, and allowed Melanie to focus more on supporting agents and managing other departments. She highlighted the importance of timely agent payments and credited Loft47 for contributing to the company’s growth.

Growth: Since adopting Loft47, Regal Realtors has seen significant growth, and the platform continues to support their scaling needs. They grew from around 120 agents at the start to over 200.

Customer Support: Melanie praised Loft47's support team, appreciating the responsiveness and assistance provided for any challenges faced. She’s already recommended Loft47 to others.

Suggestions for Improvement: Melanie had no major improvement suggestions, though she acknowledged occasional glitches, which she attributed to any system of this scale.